Makeiteasytobuy.
Every extra step between yes and paid loses some customers. Most of those losses are caused by details you can fix.
Four ways this moment breaks.
Fees appear at the last step
The price changes at payment. Surprise costs are among the most common reasons people abandon a purchase.
Pages that crawl at the worst moment
Payment pages are often the heaviest. A slow one makes people wonder if the order went through.
Failures that erase everything
A payment fails and the customer must start again from nothing.
Too many steps
Every extra screen between yes and paid loses some people.
Baymard Institute estimates that the average large online shop could raise its conversion rate by about 35% through better checkout design. Small fixes at this moment pay off fastest.
of online shopping carts are abandoned on average.
Source: Baymard Institute, cart abandonment research. Industry figure, not a SystemVale result.How we find the cause.
Walk the whole checkout
We buy as a customer would, on a phone, noting every tap.
Time each step
We measure how long each screen takes, and where people leave.
Fix the leaks
We rank problems by how many customers each one costs.
When it is fixed.
A booking app shows the price only at payment, and customers leave.
- What we would look at
- Where customers leave, and what the last screen shows.
- What we would do
- Show the full price on the first screen, and keep the booking if payment fails.
- What would change
- Fewer abandoned payments, and fewer questions about price in support.