Turn customer intent into clear pages, responsive interfaces and a confident next step. The engagement connects investigation to implementation, with a baseline, reviewed changes and clear acceptance criteria.
What’s included.
Three steps.
Understand
Agree the task, baseline, source systems and delivery boundary.
Build
Develop and review the code, configuration and integrations in scope.
Verify
Test representative cases, compare with the baseline and hand over.
Recognise the challenge?
Start with the problem you see. Explore what we can change, then open the implementation notes for the detail.
01Visual refresh and interface consistency
What you may be seeing
- Our website looks dated and inconsistent.
- Customers struggle to see what matters on a crowded page.
- The same controls look different across screens.
- A redesign looks attractive but makes tasks harder.
- Developers cannot reproduce the approved design consistently.
We bring inconsistent pages into a coherent visual system and build the interface changes in your product.
Implementation & verification
We redesign the visual hierarchy around the customer's important tasks and approved brand system. We define reusable typography, spacing, colour and component states, then code them into the existing frontend. We validate representative screens before applying the system broadly and preserve useful task behavior through migration. We check readability, accessibility and task performance so a visual refresh has an operational purpose.
How we verify the work
- Use hierarchy and consistency to clarify decisions and next actions on important screens.
- Prototype representative states before extending the system to every page.
- Align design tokens with production components and check content-heavy edge cases.
- Measure task success/readability and design regressions rather than aesthetic preference alone.
Tools considered for this work
Delivery: UX/visual design + frontend/component development. Design: Figma shared components, tokens and Dev Mode handoff. Code: existing CSS/component system with versioned theme tokens. Documentation/QA: Storybook and browser visual/interaction checks. Research: task sessions or Maze studies for changed screen behavior.
02Mobile usability improvement
What you may be seeing
- Our site is difficult to use on a phone.
- Buttons and form controls are hard to tap.
- The keyboard hides important fields or actions.
- Customers must scroll sideways or zoom to read.
- Mobile customers cannot finish tasks that work on desktop.
We fix layouts, controls and interactions that make the experience difficult on a phone.
Implementation & verification
We reproduce the affected customer tasks on relevant mobile devices, viewports and input methods. We code responsive layouts, usable touch controls and resilient form/keyboard behavior in the existing site. We coordinate loading and interaction fixes with Performance & Cost where slow mobile behavior compounds the interface problem. We verify full task completion on real devices as well as browser emulation and measure mobile-specific outcomes.
How we verify the work
- Target the device/task combinations with verified completion problems.
- Check touch targets, keyboard/viewport changes, sticky controls and content reflow.
- Validate responsive performance and interactions under realistic network/CPU constraints.
- Measure mobile task completion, field errors and interaction latency by supported device class.
Tools considered for this work
Delivery: frontend development + device/usability/performance tools. Design: Figma responsive states with real content and error conditions. Diagnosis: Chrome/Safari developer tools and field performance data. QA: Playwright emulation plus real target phones/browser combinations. Evidence: GA4 (Google Analytics 4)/PostHog mobile funnels and masked replay.
03Navigation and page organization
What you may be seeing
- Customers cannot find the information they need.
- Our menu labels make sense to staff but confuse buyers.
- Important pages are buried several levels deep.
- Search is used because navigation does not work.
- Visitors keep moving between pages without reaching a decision.
We reorganise menus and page structures around the tasks people are trying to complete.
Implementation & verification
We test how customers expect information to be grouped and whether the existing hierarchy lets them find key destinations. We use card sorting and tree testing where they answer the navigation question, then design clearer labels and paths. We code the revised menu, page organization and contextual links with keyboard and mobile behavior included. We verify key findability tasks before rollout and monitor downstream task completion after implementation.
How we verify the work
- Use task-based tree tests to distinguish naming problems from hierarchy problems.
- Test proposed structure without visual decoration before building the final menu.
- Preserve useful URLs or add explicit redirects and update contextual links.
- Measure correct first paths, successful finding and completion of the resulting business task.
Tools considered for this work
Delivery: information architecture/UX research + frontend/CMS development. Research: Maze tree testing/card sorting; equivalent moderated tasks as an alternative. Design: Figma navigation and page hierarchy prototypes. Implementation: existing CMS/routes, redirects and menu components. QA: keyboard/mobile navigation tasks and route/link checks.
04Product and service-page clarity
What you may be seeing
- Customers do not understand what our product or service includes.
- Important specifications, prices or limitations are hard to find.
- Buyers cannot compare suitable choices.
- Customers ask basic questions already answered somewhere on the site.
- The page has several competing actions and no clear next step.
We make product and service information easier to compare, with clear costs, constraints and next steps.
Implementation & verification
We restructure the product/service page around customer decision criteria and approved commercial information. We design clearer benefits, specifications, comparisons, total-cost explanations and the relevant next action. We code reusable page sections and connect dynamic price/availability facts to authoritative catalogue sources. We validate comprehension and completion, then test uncertain message or layout alternatives when the traffic supports it.
How we verify the work
- Identify the unanswered decision questions using customer-task and support evidence.
- Place critical details where the decision occurs and keep facts synchronized with the catalogue.
- Test whether buyers understand suitability, cost and next steps before broad implementation.
- Measure correct understanding, qualified next actions and purchase/lead quality.
Tools considered for this work
Delivery: UX/content design + CMS/frontend development + product-data integration. Design: Figma prototypes and targeted customer comprehension tasks. Platform: current CMS, Shopify/WooCommerce or custom catalogue frontend. Data: approved product/service attributes and price/stock APIs (controlled connections between applications). Experimentation: VWO/GrowthBook where useful; orders/CRM (a system for managing customer relationships) for outcomes.
05Landing-page optimization
What you may be seeing
- Our ads bring visitors, but the landing page generates few useful enquiries.
- The page does not match the promise that brought the visitor.
- Customers cannot quickly understand the offer.
- Forms and mobile layouts make the next action difficult.
- We optimize button clicks but do not know whether the leads are valuable.
We align a landing page with the promise that brought someone there, then build and test the path to a meaningful enquiry or purchase.
Implementation & verification
We align the landing page with the specific visitor intent and approved offer that brought the audience there. We redesign and code clearer messaging, relevant evidence, cost/next-step information and usable forms or purchase actions. We repair page performance and connect submissions to CRM (a system for managing customer relationships)/order outcomes so lead quality can be evaluated. We A/B test a supported hypothesis using stable concurrent variants when traffic permits, or validate tasks and monitor limited-traffic improvements with stated comparison limits.
How we verify the work
- Match the page to a defined audience/promise and one meaningful business outcome.
- Prioritize comprehension, decision evidence and friction before small decorative tests.
- For A/B delivery, assign eligible visitors consistently and verify exposure plus qualified outcomes.
- Judge qualified enquiries/bookings/purchases per eligible visitor, including downstream quality and revenue.
Tools considered for this work
Delivery: UX/content + frontend/CMS development + analytics/experimentation. Build options: existing WordPress/Webflow/Shopify/custom page; Unbounce for a suitable campaign page. Testing: Unbounce variants for hosted pages, VWO for web variations or GrowthBook SDK for coded pages. Evidence: Figma/task research, DevTools and GA4 (Google Analytics 4)/CRM (a system for managing customer relationships) or order records. Code: page/form components, business event recording and CRM (a system for managing customer relationships) integration.
06Connect campaign promise and page experience
What you may be seeing
- People click our ads but cannot find the offer they expected.
- Every campaign introduces another inconsistent page.
We design and build landing pages around the same offer, language and next step as the campaign. Reusable components keep the experience consistent while leaving room to test meaningful variations.
Implementation & verification
We design and build landing pages around the same offer, language and next step as the campaign. Reusable components keep the experience consistent while leaving room to test meaningful variations.
How we verify the work
- Map the campaign message to page content, form fields and the follow-up experience.
- Review the hierarchy, mobile layout, proof available and clarity of the action before producing variants.
- Measure completed enquiries and their downstream quality, not only button clicks.
Design it. Build it. Check it.
We turn approved designs into production interfaces. Automated journey and visual checks protect the implementation; AI-assisted analysis can help organise feedback for the next design decision.
Explore the technical toolkit
Selected around your existing stack, licences, permissions and agreed scope.
Define what better means.
Completion
Can people finish the intended task correctly?
Clarity
Do customers understand the offer and the next step?
Inclusion
Verified keyboard, screen-reader and mobile task behaviour.
Targets follow the baseline. These are measurement areas, not promised results.
Engineering terms, explained
- Grounded AI / RAG
- An assistant retrieves relevant approved evidence before generating an answer. Access controls and evaluations still need to be engineered and tested.
- Idempotency
- Retrying the same operation does not create an extra order, payment or record.
- Controlled experiment
- A concurrent comparison of assigned variants, with a defined outcome, observation window and decision rule.
- Core Web Vitals
- Measures of main-content loading, responsiveness to interaction and visual stability.
Technical references: Web Vitals · Azure document access · Structured data guidelines.
Quick answers.
Do you deliver designs or working software?
Both can be included. We can research and prototype, then implement the approved interfaces in your application with your engineering team. The proposal specifies the delivery boundary.
Will you redesign the whole product?
Only if the evidence supports it. We can improve one important journey and extend reusable patterns from there.
Do you work beyond ecommerce?
Yes. This work applies to software products, customer portals, service businesses, booking systems, internal tools and digital commerce.